Magazine Analysis-

I have chosen to analyse the magazine cover for Thor, this is  due to the film being a successful, well known action film which conforms to the stereotypes of the genre.

Firstly, the name of the magazine is 'EMPIRE', this is effective for advertising the film as it's a popular brand of magazine in which has a large audience of purchasers. The name of the magazine is located at the top of the spread as when positioned on shelves, audiences are able to recognize the brand immediately. The colour of the name is displayed in black which connoted death, violence and misery. This conforms to the film 'Thor' as its fairly gruesome and frightening. The title for the film appears in block capitals at the bottom of the imagery. It's in a large font size to stand out hugely amongst everything else occurring on the cover. The colour of the title is a sharp silver which connects with the characters armory as well as demonstrating power, strength and clarity. The title introducing the film is effective as it engages audiences with the magazine and instantly tells us the context and concept of the magazine. Around the magazine there are catchy and interesting comments which help lure in viewers. 'Icons Reborn' is displayed in blue block capitals, which is effective as it draws in audiences to read more about what it has to offer. In the top left of the magazine the film is described as an 'Awesome SCI-FI', which helps the advertisement and selling of the product. It's a persuasive way of getting viewers and audiences to watch the trailer as well as going to see the film in cinema's. At the very top of the magazine they include famous names in which the films being advertised star, this also helps sell the film as fans like to become engrossed with all the films etc that their favourite actors star in. The name of the magazine is also shown fairly faded behind mist in the photograph, this is effective as it makes the film appear more eerie and supernatural. 

The imagery shown on the magazine cover is a long full body shot of 'Chris Hemsworth' himself portraying his character 'Thor'. He is presented wearing a cape and armor which conforms to the action genre as it includes violence and aggressive confrontations. The armor connotes strength, power, bravery and heroic actions. The full body shot is effective when showing his body language  as confident and muscular as well as his facial expressions looking determined and courageous. A huge, heavy hammer is used as a prop to imply violence and wars, this conforms the stereotypes of a action film. The background of the magazine is fairly misty and gloomy, this is effective when creating suspense and questions.